Gold (Nov25)

The advertising is interesting in the other culture. Nuance, language, image, presentation, slant. 

         Jewellery likely features everywhere, from Egypt back into undiscovered time. 

         This girl is fairly representative of the type: virginal-pure: either daughter, prospective wife or young mistress. Delicate, unobtrusive make-up; long mussed hair; fine contemporary silk blouse — achieving the carefully constructed untarnished presentation. 

         This gal deserves gold; it is in her, as the accompanying script declares. 

         The overlay is all product: more than a dozen chains in the fine, jewelled necklace; even more of bangles; wide band still possible on these slender fingers. Only a clean, blank canvas able to carry it all. 

         Adding an extra glimmer on her ear was judged excessive — and the fall of hair important in the composition. 

         The lost, vulnerable, promising gaze coming possibly only at the end of the day's shoot.
         The tagging likewise needs to be right. Tricky in English, and doubly so for the S'inglish audience. 

         Echoes of the adopted Christianity ringing clearly. (Newly elected — unexpectedly only by a whisker — President Tony Tan was an Anglican, for example).

         i am gold

         Gold is true. Gold is trust.
         Feel it in yourself.
         Find it in all that is Poh Heng.
(Clearly Poh was reliably matchless in the City-State: Nothing Is Quite As Precious As Trust — Poh Heng.)