Gold

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The advertising is interesting in the different culture. Nuance telling, language, image, presentation, slant. Jewelry likely features everywhere, from Egypt back into undiscovered time and out beyond us until other glinting rocks elsewhere are discovered. This girl is fairly representative of the type: virginal-pure in the chief aspect, either daughter, prospective wife or young mistress. Delicate, unobtrusive make-up for the role; long mussed hair; fine contemporary silk blouse — achieving the carefully constructed untarnished presentation. This gal deserves gold; it is in her, as the accompanying script states. The overlay is all product: more than a dozen chains in the fine, jeweled necklace; even more of bangles; wide band possible on these slender fingers. Only a clean blank canvas able to carry it all. Getting an extra glimmer on her ear judged a tad too much — and the fall of hair important in the composition. The fabulous lost vulnerable promising gaze coming to the top of the pile in the day's shoot.
The tagging likewise needs to be just right. Tricky in English, and doubly so for the S'inglish audience. Echoes of the adopted Christianity ringing clearly (newly elected — unexpectedly only by a whisker — President Tony Tan an Anglican for example).
i am gold
Gold is true. Gold is trust.
Feel it in yourself.
Find it in all that is Poh Heng.
(Clearly Poh reliably matchless in this city-state: Nothing Is Quite As Precious As Trust — Poh Heng.)