Some of the marketing needs to be seen to be believed. In this case yesterday was full page and repeated today. Weeks prior same. The property market was such here that a full page broadsheet campaign can be sustained over numerous weeks. Supplementary TV, radio, street posters &etc. not difficult to conceive.
the hillier
New York Tower
Over 80% sold! etc.
Unlike some of the ads for medium/high-end style—fashion and the like—here the happy young couple are discernibly Asian, in feature at least.
The recent bride wears a kind of negligee dress, with soft cashmere cardigan righting the balance for modesty. Clasped close from behind across her womb. (Hopefully a child in the not too distant future as an outcome of pleasurable living.)
Twelve branch chandelier over the casual dining area beside the staircase. Glass balustrade, risers painted minimal white. On the upper storey the balustrade continues glass, but here coloured in the centre by a slightly muted Union Jack, one point two metre by 680. The flag on a pole was nothing by comparison.
Shelving wrapping around the first intermediate landing holds the couple's chosen emblems: on the lowest row a red double-decker London bus. Further along miniature Westminster, Big Ben and a saluting Grenadier.
On another rung the cropped study of the front of another double-decker plying the historical Edwardian streets of the imagination. (The contradiction of such aspiration projecting olde world plebeian public transport was lost here.)
Four small horizontal stacks of books and one slightly fuller vertical. Titles illegible, but together with the thickness of the volumes, the mags face up on the sculptural furniture piece in the foreground—white angular half-cross—giving indication: ПАЗАР top-most, half-screening The NY Times.
Far East
SO/HO
Space Evolves.
Some kind of S’inglish.
Conveniently located minutes by car from a half-dozen MRTs, a nature reserve, malls and private schools.
Prices fr. S$768k. (Way out west near the Causeway to ML. Something closer to town add 45%.)
The fond hope that in the old fashioned, natural way children might be conceived in this environment, bloom and prosper. Problem was the sterility epidemic. For some reason people seemed to be refusing to have children in Singapore. Something was amiss, the authorities knew.
Straits Times, Mon 23 Jan 2012. (First day of CNY.) Page A5.
NB. Inner pages an eye-catching double-page spread of blue river/lake/canal and sky sandwiching the WATERTOWN. On the corner down the road here meanwhile opposite Lion City Plaza, where Lion City Hotel stood a couple of months ago, cranes hoisting Duchess Residences.
NB.2 Watertown. Wednesday 25 January:
Full page teaser—"Coastal Town of the 21st century"…. Double page spread following. The proposed development situated in the far east of the island, SG’s first Eco-Town. Pulsating, transurban, integrated with the riverside promenade. Sky Patios, Residences, Soho Apartments..... Numerous proposed bridges to islands immediately off-shore, Coney the largest. Singapore, SE Asia. A stone’s throw from the equator.
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