Friday, August 3, 2018

Star_ucks


The no. of tees they sell here with the branding, esp down in SG. WowWee! Every mall in Sing hosts one. Yr pal here even must own having maybe 7 - 8 cafes within the walls, digitally remastered Satchmo & Frankie easing the ride, lie to pretend otherwise. Can’t quite recall, but think it was the Maccas franchise HQ from Arizona whatever that praised Sing for being per capital global leader in its outlets, KFC, Dunkin Dos & Starbs junior grade jerks trailing far behind. Yr never far from a double burger or cheese in the Republic; they have Deliveroo and all the others if yr time-pressed, straight to yr door. Corporate capture state of perfection, U degrees devoted to the manipulation of the markets: how to sucker the Joes and Jennies? reel in the hesitant customer, lick bums clean for the loose change rattling in pockets. (Never under-estimate the worth of a few loose pennies.) And etcetera. Post-grad. studies and scholarships offered, export Ed. of course like down there. (Did you notice, Victoria’s largest econ. sector of late was not tourism, agriculture, mining or the service industry. No, Ed. Ed. Ed. They can’t get enough of it the foreign kids while living in the world’s most liveable.) What happened to the flagship Swanson Street store down there, esp with all the foreign students up the road? Mugs they sell here at the counter, toys, blow-up dolls. They just re-deco-ed the outlet in my neighbourhood down in Sing, doubled the seating after they muscled out Superheroes next door. Super had been flopping of late, they’d squeezed the market about as far as it would go. The excitement over the Batman spin-offs wearing thin, range of colours of the big SSSS that Lois patted in her wet dreams had been tried in Sing. Even the kids were jaded. So, Starbs. doubles its floor space, signs plastered No Lingering At Tables. The conglomerate owns Super of course, as well as Diggersite, Yankie Candle &etc. wasn’t hard switching. Here in JB walking through the mall for some aircon you stiffen as you pass the Maccas queue, the lucky people on the bench looking out from their shelf and the young kids in the red & yellow livery readying smiles for the White guy approaching. Whiteys patronizing adds glamour, encourages all the brown and yellow. Jaws dropping to the floor at the pass. Typing this at J. Coffee & Donuts at the said City Square mall couple of doors from Starbs. Frequented in Jogja too for the wifi and aircon and assumed they were a Sing chain — in fact, surprise, surprise—Indonesian, though that means little in this global network. Congrats to old Melbourne for riding those hombres outta town. No one kidding themselves though, the battle for a half tolerable cafe down there has been murder the last 20 years. Therefore the African where women were excluded and that pokey room on Barkly Street. Certainly wouldn’t buy the story we resisted down there bc of all the class and discernment we’re always oozing. (I’m assuming that might be a big part of the ABC feel-good line. Can’t actually bring myself to read that kinda palaver.)

NB. A friend fwd-ed the news of Starbucks failing down in Australia. (Not just Melbourne in fact.)
Why Starbucks Failed In Australia | CNBC

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