Proud to be part of
Singapore for 5 years.
CIMB Bank, celebrating the anniversary with 5 surprises:
vouchers, specials on loans, rebates, &etc.
Full page graphic of crowded train carriage pulling into Raffles station, ten potential customers bunched around the elephant in the room, the giant, almighty $.
Eight of the ten heads are bent onto their screens; another is talking on his phone; No. 10 indeterminate. (Two partly obscured unable to be positively included.) No exaggeration whatever: advertising carefully tailored to the marketplace. (The buses favoured by the uncles & aunties are a good deal better, but those commuters are not potential customers.)
Straits Times 19 Sept. 2014, p. A 15
NB. No "Climb upon the gravy train"; GET ON THIS, etc. Simple blown-up graphic a la Roy Lichtenstein, minus the inspiration.
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